Today, Salesforce Genie, a hyperscale real-time data platform that drives the complete Salesforce Customer 360 platform, was revealed by Salesforce, the world leader in CRM. Every business can use Genie to transform data into customer magic and offer seamless, highly customized experiences in sales, service, marketing, and commerce that dynamically adjust to changing customer information and needs in real-time.
Sales representatives need real-time insights into every customer, based on real-time and historical data, to act on the most relevant information in the moment, every time, rather than relying solely on in-person contact to clinch a big transaction.
Every service agent requires a source of real-time customer truth because they run the risk of losing a valuable customer if they don’t have a complete, real-time perspective across all touchpoints.
Healthcare professionals can provide proactive advice and care suggestions using real-time patient data.
Each commerce pioneer needs to require the advantage of real-time information to form compelling, personalized client encounters — milliseconds matter in this unused digital-first world. Every aspect of Customer 360 is automated, intelligent, and real-time thanks to Genie.
As the hub of Customer 360 in real-time, Salesforce Genie ingests and stores real-time data streams at scale and combines it with transactional data from Salesforce.
Genie includes built-in connectors that carry data from all channels (mobile, web, API), legacy data through MuleSoft, and historical data from proprietary data lakes.
Genie transforms and harmonizes data into a real-time customer graph, a unified customer profile data set. Genie is built on top of the Salesforce metadata model, so your entire customer graph is visible and actionable across Customer 360, any line-of-business solution, AppExchange, and customer apps.
Genie runs on Hyperforce, Salesforce’s public cloud infrastructure. Hyperforce provides data residency, security, privacy, and regulatory compliance controls with built-in data ethics capabilities that govern data and build consumer trust.
Check the link for more details…